Bureau Nijman + van Haaster

Visual marketeers: innovation by facts and vision

Today’s customer is hard to define. How well you understand your customer will define your success as a retailer, brand or manufacturer. Bureau Nijman + van Haaster helps you understand the customer and shows you how to reach the benefits of the ever-changing zeitgeist and customer behaviour.

We analyze, translate and inspire with facts and vision. We will help you to optimize your brandstrategy, product assortment, communication and point-of-purchase environment for today‘s needs. For over 20 years we have used a customized, practical approach to deliver functional and creative solutions.

Under the inspiring wings of Anet van Haaster and Aafje Nijman, Bureau Nijman + van Haaster works with a set team of professionals. In addition, a flexible network of talented freelancers is always at hand. For each and every project, the right team of people is appointed, so everybody can focus on what he or she does best.

Aafje Nijman
Senior consultant
Aafje focuses on the ‘inside and out’. From interiors to flowers, plants and gardens. Her advice is based on trend analyses and allows her to develop new concepts for different national and international players in the flower- and plant market. Aafje supports her clients by teaching them to understand and focus on ‘style groups’. A great example is a large European style research about interior preferences.

Aafje also organizes workshops and lectures on trends, [purchases] and style. Aafje was trained in Industrial Design at the Design Academy in Eindhoven, the Netherlands. To view Aafje’s professional profile, click here.


Anet van Haaster
Senior consultant
Anet has a true passion for fashion. For 25 years she has been involved in market and style research and advises retailers and brands when it comes to innovation in different fields. What do trends mean for the product line? How do you differentiate between style? How can the [purchasing] and styling departments translate their knowledge into building customer loyalty? A strong example of Anet practical and pragmatic vision is the recently developed program designed to train the personnel of a large fashion retailer to become personal ‘styleadvisors‘.

Anet also gives seminairs, training and practical workshops for retailers and brnce organisations like the ‘ Moslimas & Fashion’ project. This seminar gives retailers tools to respond to the needs of a mostly unrecognized but large and new group of Dutch consumers. To view Anet’s professional profile, click here.


Kirsten Eerland
Junior Consultant
Kirsten is our young pup. She was educated at the Amsterdam Fashion Institute with a focus on ‘concepts and branding‘, and she now turns her hunger for knowledge to her work for our customers. She has an open-minded view and a great passion for photography and design. To view Kirsten’s professional profile, click here.


Natasja van der Steen
Office Manager

Natasja’s title is office manager, but could be better described as our traffic cop, fire fighter, and anchor. She can juggle many tasks at the same time, is always aware of everything that’s going on, and is our communications hub. She should be considered your first point of contact with us.



Our field of expertises are: Fashion and apparal, living, home decoration, green and garden and food.




What we do is: developing concepts, trendsforecasting, assortment analysis, brand identity, lectures, workshops and online approach analysis.




Our clients are: Hema, WEfashion, Neckermann, JBC, Wehkamp, O\\\'neill, Miss Etam, Vlisco Sarlini, Bozzy, V&D, Praxis, Formido, Euro Kitchen, Baza, Schuerich, Gasa Germany, Intratuin, IBC.